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More people think about climate change than you think
18 June 2024
Article by Hannah Ritchie
People across the world, and the political spectrum, underestimate levels of support for climate action.
This “perception gap” matters. Governments will change policy if they think they have strong public backing. Companies need to know that consumers want to see low-carbon products and changes in business practices. We’re all more likely to make changes if we think others will do the same.
If governments, companies, innovators, and our neighbors know that most people are worried about the climate and want to see change, they’ll be more willing to drive it. To read more click here.